Marketing Coordinator Job Description Sample
Marketing coordinator basically plans and develops marketing and pricing strategy for the company, which effectively converts the potential customers into active customers, in order to increase the company profits.
He monitors the ongoing market trends and assesses the competitor’s market base to evaluate the need for launching new products and services. Preparing the budget for marketing, timely execution of the marketing agendas, conducting consumer research and compiling competitors data are the major work areas of a marketing coordinator.
Major Roles and Responsibilities:
A marketing coordinator meets marketing goals to benefit the company in terms of high profits. He also plans and executes the short term and long marketing strategies and campaigns to lead the company towards growth and expansion. Tapping the prospective customer base and increasing the market opportunities through proper research and market survey is important job responsibility of a marketing coordinator.
He controls the whole marketing and brand promotion activities, so as to ensure an overpowering market presence of the company, in turn; cutting down the competitor’s profits. The marketing coordinator job description is incomplete without mentioning his role as an effective communicator while dealing with the external ad agencies and as an able coordinator while supervising the internal team.
Required Qualifications and Skills:
Masters or Management degree in marketing along with a work experience in different markets is always preferable for this job profile. Excellent reading and writing skills, analytical bent of mind, critical and logical thinking, computer knowledge, and a command of reasoning, mathematics and English language are the essential skills to be present in a marketing coordinator.
A marketing coordinator job includes managing the marketing activities of a company or firm. He plans, creates and executes marketing and pricing strategies in such a way that they increase the market share of the company leading it to high profits and customer base.