Marketing Director Job Description
The marketing director holds a much more tactical role than the marketing manager. This individual is responsible for making provisions for management, supervision, governance, and direction to the marketing department. Typically, a marketing director manages all marketing activities of a particular brand to be sold in a business organization.
As a marketing director, developing marketing strategies by studying vividly and understanding the economic indicators, monitoring the changes in the demand and supply of the product, observing the rate of competition and re-evaluate the marketing tools that will give the company an upper hand above the competitors, and identifying the current and future needs of customers. By holding this position, you have to look at the organization’s image and its position within the market.
It’s no lie that there’ll be pressure coming from this job; therefore, you have to know the operating patterns and techniques of the company you work for. By doing this, you’ll be able to oversee the marketing activities of the company effectively. At the same time, you’ll ensure the company meets the wants and needs of clients and also advertising available offers that are available in the company to meet their needs better.
If you are aiming to attain this position and you are a shy type of person with so much lack of confidence, you should know that there is so much networking involved and you can’t escape meeting people day-in-day-out. So, you have to build your self-esteem and gather more courage to earn this role.
Marketing Director Job Description Sample
Position: Marketing Director
Degree: Bachelor’s degree or HND in marketing or any related course
Working conditions: most working hours would be spent in the office.
- Entrants are required to have a master’s degree, bachelor’s degree or HND in marketing or any related course. Graduates of mathematics, business, communications, and computing are also allowed to apply.
- Having an advanced certificate in Marketing from the Chartered Institute of Marketing and Communication is advantageous. Advertising and Marketing Foundation provides qualifications which cover advertising, public relations, marketing, sales promotion, direct marketing and so on.
- Competent in Microsoft applications.
- Excellent interpersonal, written and oral skills.
- Some years of experience in leading a marketing team and running digital marketing.
- Must be able to manage budgets.
- Multitasking ability and must be able to work within a given period.
- Must be able to pay attention to details.
- Competent in stakeholder management.
- Being creative, innovative, enthusiastic and imaginative are valuable advantages.
- Head the marketing department.
- Make research for demands of the organization’s products.
- Work closely with the sales team to build strong pricing strategies to maximize revenue and satisfying the customers at the same time.
- Responsible for the developments and management of advertisement campaigns.
- To oversee the social media marketing strategies and content marketing.
- Influencing marketing effectiveness by identifying issues that must be addressed be it short-term or long-term issues.
- Responsible for maintaining a quality relationship with clients through the organization of programs that strengthens customer relationships with the organization.
- Responsible for conducting market research by collecting, analyzing and interpreting market data.
- Building a strong marketing team by training, recruiting and orientating the employees.