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Marketing Cover Letter Sample
Dear Ms. Williams,
As an experienced marketing professional with a successful track record in the travel industry, I wish to apply for the marketing vacancy at your company currently advertised on www.marketpro.com. I feel that the advertised position represents a perfect match for my industry experience and personal attributes, and I am therefore confident that I would be an excellent fit for your company.
For the last seven years I have been with LT Travel where I have been responsible for market analysis, customer analytics, segmentation and strategy development, leading a multi-disciplinary team to implement major marketing projects. During the past year I have successfully driven an increase in sales revenues from $220,000 to $410,000 in our online travel service section through an aggressive approach to exploiting new markets and actively seeking out new corporate customers.
I note from your advertisement that digital marketing forms one of the skill areas which you are particularly seeking, and this is of particular interest to me since I have specialized in this field since the start of my career. I am adept at building brand recognition and brand loyalty through the use of social media and have effectively planned a number of online media campaigns to drive new business for both our package travel section and our MICE/corporate travel department. Since these are both areas in which your company occupies a prominent market position, I believe that I will be able to bring new insights which will further expand your profits.
In my current role I have demonstrated strong leadership and organizational skills, and have a proven track record in managing marketing teams to conduct promotions, perform market analyses, launch new products, and build and maintain long term relationships with valued clients. I am a positive communicator with excellent interpersonal and written communication skills, and I find that I am able to co-operate well with both colleagues and clients to seek out win-win scenarios which serve the best interests of all concerned. I would therefore welcome the opportunity to bring these qualities to your organization and contribute to your ongoing business growth.
I have enclosed my resume along with this cover letter, and hope that my career accomplishments to date will prove to be of interest. If you would like to take my application further I would be available for interview at your earliest convenience, and I would welcome the opportunity to discuss the role with you in person.
Thank you for your kind consideration in this matter.